Post by account_disabled on Jan 23, 2024 3:40:54 GMT
Mistake No. 1. Chasing followers As soon as we start to attract more and more audience to the profile, collect followers - you can see a sad picture: the audience is growing, and the reach is falling. It happens that publications without advertising are placed on the page of a brand or company, but there is no special result from them. The team continues to work on activation, make contests, interactives to increase activity. But it is very difficult for medium and small businesses to achieve significant results without advertising. chasing subscribers When we run Facebook ads to get more followers, we choose to like the page. Accordingly, the network algorithm selects an audience that will subscribe to the page, but will not immediately buy a product or service. In the process of your communication through content, potential customers should warm up, become loyal and make an order.
The scheme is complex, but it starts with content. If a person goes C Level Executive List to the page and sees that there are no publications, activity, subscribers, reviews - this will cause him suspicion. Therefore, before gathering an audience (in no case not with contests, because then users will get bored and leave), you need to prepare the page. I recommend attracting to your product the audience with which you interacted: existing customers, subscribers in email newsletters. In addition, consider the demand for the product, because there are topics that do not need to be warmed up. For example, it can be a fan product, and in order to collect customers for it, you should not bother with subscriptions. In this case, I recommend leading the user to the site immediately, and then inviting him to subscribe to the page.
Mistake No. 2. Lack of analytics Another mistake when working in social networks is the lack of analytics. If you drive traffic to the site, you definitely need Google Analytics or Yandex.Metrik. In the user's account, you must set goals to track what people are doing on the site and use UTM tags. lack of analytics If we work with Facebook, then in the analytical summary you can see a picture like the screenshot above. There is traffic, applications, but there is no understanding from which specific publication, advertising campaign they came. Do not forget to connect Google Analytics with your Google Ads account to see exactly which keyword worked, which company was interested, whether applications for advertising are closed, etc. how to use utm tags Instructions for launching the UTM tag can be found HERE Also, if you drive traffic to the site from social networks, make sure to install the Facebook Pixel .
The scheme is complex, but it starts with content. If a person goes C Level Executive List to the page and sees that there are no publications, activity, subscribers, reviews - this will cause him suspicion. Therefore, before gathering an audience (in no case not with contests, because then users will get bored and leave), you need to prepare the page. I recommend attracting to your product the audience with which you interacted: existing customers, subscribers in email newsletters. In addition, consider the demand for the product, because there are topics that do not need to be warmed up. For example, it can be a fan product, and in order to collect customers for it, you should not bother with subscriptions. In this case, I recommend leading the user to the site immediately, and then inviting him to subscribe to the page.
Mistake No. 2. Lack of analytics Another mistake when working in social networks is the lack of analytics. If you drive traffic to the site, you definitely need Google Analytics or Yandex.Metrik. In the user's account, you must set goals to track what people are doing on the site and use UTM tags. lack of analytics If we work with Facebook, then in the analytical summary you can see a picture like the screenshot above. There is traffic, applications, but there is no understanding from which specific publication, advertising campaign they came. Do not forget to connect Google Analytics with your Google Ads account to see exactly which keyword worked, which company was interested, whether applications for advertising are closed, etc. how to use utm tags Instructions for launching the UTM tag can be found HERE Also, if you drive traffic to the site from social networks, make sure to install the Facebook Pixel .